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he relationship between employees and companies is in the middle of a fundamental transformation — and this transformation will only gain momentum in 2025. Employees are demanding to be treated as unique individuals with their own concerns, financial goals, and professional aspirations. They want holistic support that covers everything from work-life balance to financial well-being. They’re no longer satisfied with one-size-fits-all benefits that treat them as interchangeable with their coll
ues. While these shifting expectations put significant pressure on HR teams to adapt, they also hold the promise of healthier and more sustainable relationships between companies and their employees. When HR