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In a competitive job market, HR leaders may need to get creative to attract talent.
That’s how Jacqui Canney, chief people officer at HR tech company ServiceNow, said she helped her organization increase job applications for full-time roles to 1 million in 2023—up 58% YOY and its highest-ever level.
Canney spoke with HR Brew about what makes a winning talent strategy.
This interview has been edited for length and clarity.
What does ServiceNow’s talent acquisition strategy look like?
We’ve moved our talent acquisition strategy from being quite reactive, as we grow, to more transformative by creating a place where we have smarter opportunities to recruit…Operationally,