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Some civic duties, like paying taxes or serving jury duty, can feel like a chore. Outdoor retailer Patagonia doesn’t want its employees to feel that way about voting, so it’s trying to make it easier for them to participate in the democratic process.
The Ventura, California-based company has, since 2016, closed its 70 stores and paused its business operations in the US on general and midterm election days so its nearly 2,200 employees can vote, according to J.J. Huggins, PR and communications manager at Patagonia, who is also a project manager for Time to Vote, a program Patagonia launched in 2018