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Mentions of representation goals drop by 66%

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A recent report finds that Fortune 100 companies are reducing language traditionally associated with DE&I programs.

Gravity Research analyzed nearly 1,000 earnings calls, reports, and other public documents from Fortune 100 companies. It found that, overall, language like “DE&I” and “diversity” has been used 22% less this year than in 2023, while terms like “belonging” and “diverse perspectives” have been used 59% more.

Just 31% of Fortune 100 companies mentioned “DE&I” in their Q1 earnings calls, compared to 43% in Q1 2023. Companies are also shifting language in reports: The terms “diversity,” “racial equity,” and “allyship” were used 35% less frequently in

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