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LinkedIn is a great social media platform for business professionals—arguably the best social media platform for business professionals. Whether using it to build a network to aid in job search or business development, to assist in professional development, to market B2B products and services, or simply to share and learn with others, LinkedIn can be an extremely cost-effective tool for business pros of all kinds.
Like other social media channels, though, LinkedIn changes regularly. What worked before, may not work now. We asked business professionals how they’re currently using LinkedIn to further their personal and professional development goals.