HR take note: Employees often want to work for orgs that make a difference

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As employers look for new ways to recruit and retain talent, one strategy that has the potential to make a difference is value alignment—offering employees a mission beyond their day-to-day job that aligns with their values.

Over eight in 10 (82%) US professionals surveyed by LinkedIn from December 2022 to March 2023 said it’s important to work for a company where the culture and values are aligned with their own. Additionally, employees who feel value alignment with their employers are less likely to look for a new job, according to 2022 Qualtrics data.

The PenFed Credit Union, a financial services provider that

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