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Frontline Employee Engagement: Taking a Needs-Based Approach

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Employee engagement is often reduced to a corporate buzzword—measured through annual surveys and generic HR initiatives. Too often, it becomes a numbers game, detached from the deeper relationship between employer and emplo

yee.Our latest HR Trends report revealed that disengagement costs businesses $8.8 trillion in lost productivity. This shows a clear need for a more effective approach that focuses on what truly matters to employees and moves away from surface-level perks that generate short-term excitement but fail to foster lasting engagem

ent.Beyond the lost productivity, employee engagement models and approaches often neglect the needs of the frontline worker. Historically, this has been

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