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Companies doubled down, backed off, and quietly pushed ahead with DE&I in 2024

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nti-DE&I rhetoric became almost a battle cry for “go woke, go broke” crusaders in 2024, causing some companies to limit DE&I efforts moving forward, and others to continue initiatives in stealth mode, with different termi

nology.Activists like Robby Starbuck and Christopher Rufo, and public figures including President-elect Donald Trump and Elon Musk, have promised to end DE&I, spreading misinformation that the initiatives are racist and don’t support merit hiring. Beyond the public discourse, 14 states have signed laws limiting the initiatives at universities or state g

overnments.Some companies have made changes to their DE&I practices in an attempt to limit scrutiny, and

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