This post was originally published on this site
We’re squarely in the middle of Pride month and we’ve seen LGBTQ+ inclusion in business marketing campaigns take on a more downplayed approach this year. Instead of the vast, colorful, month-long advertising campaigns we’ve seen over the last few years, things have been more understated due to societal pressures and the complexity of determining the most effective ways to show support for Pride Month. Inclusion is a tricky topic for a multitude of reasons, but even the target audience for the Pride Month campaigns has been vocal about their dislike for inauthentic inclusion strategies that merely paint everything with a