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Many business leaders emphasize the importance of running a value-driven company, and for good reason. A culture centered around core values that align with a business’ mission statement can unify and engage employees, attract top talent, encourage innovation, strengthen resilience, and improve customer relationships.
Mission-driven work is necessary for Gen-Z and millennials, who will be the largest pool of workers in the coming decades. People are no longer interested in working only to make money; they want to engage in passionate, purposeful work.
So, the question for mission-driven organizations is this: How do you hire the right people