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In 2024, we saw a huge shift in how companies approached diversity, with many throwing out or radically changing diversity, equity, inclusion programs. Companies like John Deere, Walmart, and Tractor Supply Co. all made massive changes to their DEI programs in response to pressure from conservative groups led by Robby Starbuck. Today, McDonald’s announced that they, too, will cease some DEI practices, such as “requiring its suppliers
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o commit to certain DEI targets.” A different conservative group, the National Center for Public Policy Research, has pushed Costco to abandon its DEI principles, arguing that the legal risk of such programs is too high (in 2023, Starbucks lost a