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Using Internal Comms to Shape Employer Brands

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L

ive from the Shaker Green Room at RecFest USA, Chad & Cheese corner Audra Knight, the employer branding wizard at Foundation Medicine, to spill the tea on how companies can stop being boring and actually build a brand people care about. Audra preaches the gospel of internal communications, because apparently, it’s not enough to just have a logo and a “We’re Hiring!” po

st on LinkedIn.She dishes on the art of getting your employees to share their stories without bribing them (much), making your company seem like a place where people want to work—not just survive. Audra also marvels at the

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