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The Difference Between Objectives, Goals, and Business Outcomes

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Es

timated reading time: 3 minutes I

recently published an article about getting started with OKRs (objectives and key results). It occurred to me after sharing the article that we often use the terms goals and objectives interchangeably, when they really are different. At first glance, there might not be a big deal with using the words as synonyms. They’re all focused on achievement and results. But then, maybe it is important to differentiate them. Here are the definitions of each with an ex

a

mple: Objectives are a specific result you’re trying to achieve within a time frame and with available resources. Think of them

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