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With the 2024 election on the horizon, companies are uniquely positioned to foster civic participation among their workforce. Many employees view their employers as trustworthy sources of information, often more so than government entities. This perception creates an opportunity for businesses to promote voter engagement through targeted “Get Out the Vote” (GOTV) campaigns. By leveraging this trust, organizations can play a vital role in encouraging their staff to actively participate in the democratic process.
Prioritizing GOTV initiatives has strategic benefits for both the organization and its employees, including the following:
Galvanizing Trust
The 2024 Edelman Trust Barometer, an