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Google calls its employees “Googlers,” and Indeed says “Indeedians.” Workers at HR software company BambooHR are “Bambooligans,” while talent experience platform company Cornerstone employs “Cornerstars.”
But why? Some companies give their employees nicknames as a way to foster belonging since 75% of employees have felt excluded in their workplace, according to a 2023 EY report.
“I have an allergy to calling people ‘employees’. I just think it’s very industrial age,” said Anita Grantham, BambooHR’s head of HR. “You want to pick a term that is more inclusive, and has people feel like they’re a part of something bigger.”
While giving employees a nickname