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ohn Graham, Shaker’s VP of Employer Brand Strategy, hit RecFest USA with a mic drop on recruitment marketing and employer branding as we careen into 2025. His talk? A mix of AI hype, DEI drama, and a reality check for those clinging to the idea of “jobs for life” like it’s still 19
85.Graham’s big reveal: employer branding is less about forever and more about for now, pivoting to a launchpad for career development instead of a golden handshake into retirement. He also dove into AI, calling it both the hero and potential villain of recruitment. Sure, it’s reshaping strategies faster
