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A growing number of companies are prioritizing purpose, linking profit to environmental, social, and governance (ESG) metrics that attract conscious investors, customers, and employees.
These investments are paying dividends, with one study showing that purpose-driven brands with a high perceived positive impact have experienced 175% in brand value growth over 12 years versus 70% for low perceived positive impact brands.
And it’s not just consumers who care. SHRM noted that 75% of HR leaders reported ESG strategies positively impact employee engagement, and 86% of U.S. workers polled who work for organizations with ESG goals feel proud to work for those companies and